Gratuitous Digital Thingy
Public Art: Gratuitous Digital Thingy
Designers/artists : Typeone and TBWA
Designer Website: www.typeone.co.uk
Description: The Gratuitous Digital Thingy was a
Christmas 2013 collaboration between Typeone and TBWA. The interactive installation mimics pedestrians as they walk
along the street.
Date Unveiled: December 2013
Location: The "digitlal thingy" is located at 80
Whitfeild Street, in central London, England.
How Does the Gratuitous Digital Thingy Work? :
The digital public art was created by using a tracking computer on the second floor which had a
super wide angle infrared camera installed to track low frequency light bouncing off people as they passed. The
information was then sent to more computers in the reception and basement to control the vision and sound.
Most of the hardware came from parts lying around the TBWA offices and the Typeone Lab,
including CCTV equipment, conference room projectors and unloved computers.